Episode 257 - Local Search Ranking Factors For 2026
Автор: Changescape
Загружено: 2026-02-03
Просмотров: 5
Описание:
For most local businesses, your Google Business Profile (GBP) is the foundation of online visibility—and often the biggest driver of phone calls, directions, and website visits.
In this episode of Marketing Guides for Small Businesses, we break down how to properly optimize your Google Business Profile, manage online reviews, strengthen your website’s local signals, and build authority through citations and engagement.
You’ll learn how Google Maps results generate up to 70% of local business actions, why Q&A sections and reviews now influence AI-driven search, and how service-area businesses can compete with physical locations.
We’ll also cover common mistakes that hurt rankings, emerging AI search factors, and a clear prioritization framework to help you focus on what matters most.
Whether you’re a contractor, restaurant owner, service provider, or local retailer, this episode gives you a practical roadmap to improve rankings, attract nearby customers, and build long-term visibility.
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