Help with Google Ads Getting Clicks but No Sales
Автор: Ali Raza Marketing | Google Ads | Aarswebs
Загружено: 2025-08-13
Просмотров: 63
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Struggling with Google Ads clicks but no sales? In this video I break down a real case (PMax + Shopify dropshipping in the pet niche) and show a step-by-step fix: how to use Performance Max to find winners, when to switch to Search campaigns, the right bidding sequence (Maximize Clicks → Maximize Conversions), what to do with budgets, and which ad assets + CRO moves actually unlock conversions.
⏱️ Chapters
0:00 Problem overview: clicks, no sales
0:21 The question & context (PMax first, Shopify/pet niche, price changes)
1:21 Don’t pivot too fast—why early changes kill learning
1:36 How PMax spreads budget across many products (data gets too thin)
1:56 Use PMax to identify winners, then build single-product Search campaigns
2:28 Start with Maximize Clicks on fresh campaigns → then move to Maximize Conversions
2:46 Why $25–$40/day is often too low—focus budget on top 10 products
3:04 Use Facebook data to schedule & geo-target smartly
3:11 Landing page & ad asset/extension must-dos (sitelinks, ratings, price/promo, location)
3:54 Query/placement hygiene: negatives, locations, devices, timing
4:05 When to get a pro audit (and what I look for)
4:45 Wrap-up & next steps
✅ Key takeaways
Let PMax find product winners, then clone into exact/phrase Search for control.
On fresh campaigns, use Maximize Clicks to gather data; switch to Maximize Conversions once you have conversions.
Concentrate budget on a short list (top 10 SKUs) instead of spreading thin across everything.
Borrow best times/regions from Facebook sales data to guide Google Ads scheduling & geo.
Fix the basics: fast product pages, clear pricing/returns, trust signals, and full ad assets (sitelinks, callouts, ratings, price/promo, location).
Keep optimizing search terms, locations, devices, timing—and build a strong negative keyword list.
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