Google Ads Mistakes - STOP Wasting Your Money!

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If you’re running Google Ads for service businesses (software/app development, septic tanks, container homes, portable toilets), this Q&A breaks down the real issues that kill leads—and how to fix them fast.

In this video, we cover:

Should you enable Display Network / Search Partners?

How many keywords per ad group actually work (and why structure matters)

Persona targeting vs keyword intent (stop letting ads compete)

Meta vs Google: is “Traffic on Meta + Leads on Google” the right strategy?

Can you be #1 every single time someone searches?

Why search campaigns don’t bring leads—and what to run instead (Local + Shopping)

📌 Need professional help with Google Ads management/setup?
Hire my team (Google Partner company): AARSWEBS (details in video / description).

🧭 Chapters (Timestamps)

00:00 Intro: client & manager pressure + questions
00:16 Display Network / Search Partners: should you enable?
00:36 Keyword count per ad group (theme-based structure)
01:30 Personas with same keywords: are your ads competing?
02:11 Meta vs Google strategy: traffic vs leads
03:03 “My ad must be #1 every time” — is it possible?
03:51 Target Impression Share + Absolute Top setup
04:24 No leads from search campaigns: what to run instead
04:43 Local Search Ads (LSA) recommendation
04:57 Shopping + Merchant Center suggestion
05:05 Closing + how to hire/help