Client's GTM Strategy Session: Monetization, Sales Funnels & Branding Secrets

Описание: In this episode, I take you inside a real GTM strategy session I ran for my client Dan, the Founder of Kalda. We unpacked his monetization options, refined his sales funnel, and aligned his brand so everything works together to drive sustainable growth. You’ll hear how we balanced big-picture strategy with tactical execution, and how I built him a roadmap to follow for the next year.

I share:
— How to identify and validate different monetization models
— A simple but powerful sales funnel framework you can use
— Why branding and positioning are just as important as revenue strategies

RESOURCES MENTIONED
→ GTM Essentials Course: https://selinaho.com/gtm-essentials
→ Secure Your Winning GTM Strategy: https://selinaho.com/consulting

START YOUR BUSINESS
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap

SCALE YOUR BUSINESS
→ Free GTM Essentials Course:    • GTM Essentials — FREE COURSE  
→ Secure Your Winning GTM Strategy: https://selinaho.com/consulting

LET’S CONNECT
→ Newsletter: https://ceo-confessions.beehiiv.com
→ LinkedIn:   / selinaho  
→ Instagram:   / selinajho  
→ TikTok:   / selinajho_  

TIMESTAMPS
00:26 Sales and Marketing Strategy
00:42 Understanding the Customer and End User
01:07 Monetization Strategies
01:45 Privacy and Safety Concerns
02:11 Balancing Accessibility and Sustainability
02:26 Charging the End User
02:41 Exploring Gifting and Sponsorship
03:02 Community Support
05:26 The Importance of Community
05:41 Building a Strong Community
06:05 Offline Touchpoints and Meetups
07:40 Sales Funnel Overview
09:39 Traffic and Lead Gen
10:12 Optimizing SEO and Website Visits
11:07 Social Media and Referrals
11:41 Trusted Authority Referrals
13:29 Nurturing and Building Trust
14:13 Digital and In-Person Engagement
15:02 Conversion Strategies
18:09 Brand Building