Healthcare Digital Strategy | AI Search, Discovery & Measurement Explained

Описание: AI is reshaping how patients find care. Learn how healthcare organizations can adapt discovery, reputation, and measurement strategies.

AI is fundamentally changing how patients discover, evaluate, and choose healthcare providers — and the traditional Google-first playbook is no longer enough.

In this panel discussion, Yext healthcare leaders Adam Abernathy, Wilhelmina Ryith, and Nick Sanchez break down how AI search, social platforms, reviews, and unstructured data are reshaping healthcare digital strategy in 2025 and beyond.

This session explores how healthcare organizations can remain discoverable, trusted, and measurable in a fragmented search landscape where impressions are declining, patient journeys are increasingly conversational, and AI systems act as gatekeepers to visibility.

You’ll learn how AI search impacts the patient experience, why reputation and social signals matter more than ever, how structured and unstructured data influence rankings, and how healthcare leaders should rethink metrics, attribution, and executive reporting in an AI-driven world.

Chapters
01:55 — Introductions & panel context
03:39 — How AI search will change the patient experience in 2025
07:40 — Staying discoverable and trusted across AI, search & social
09:47 — Why reputation is now a core ranking and trust signal
14:11 — Responding to reviews in healthcare: HIPAA, trust & best practices
19:37 — Structured vs. unstructured data (photos, videos, text)
21:19 — Generational shifts: Gen Z, TikTok & patient discovery
24:17 — Bold predictions for healthcare digital strategy
29:35 — The collapse of impressions & changing success metrics
34:16 — Measuring success when Google traffic declines
40:12 — Getting executive buy-in for AI-driven strategy shifts
44:26 — AI agents & the future of healthcare experiences
48:14 — Final takeaways for healthcare leaders

Who Should Watch
Healthcare marketing leaders, digital strategists, patient experience teams, and executives navigating AI search, declining impressions, and the future of healthcare discovery.

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#HealthcareMarketing #AISearch #DigitalStrategy #PatientExperience #HealthcareSEO #DigitalVisibility #Yext