Beyond the Build Trap: Becoming product-led

Описание: Keynote at The DEVOPS Conference Global - London, on March 2024:
Beyond the Build Trap: Becoming Product-Led

----

Over the past decade, companies have made strides in delivering software, and convincing their companies to turn to product management to get out of the Build Trap. But, still many of these companies get stuck putting these practices into place so that the entire business is working together to become product-led.

In this talk, Melissa addresses what being product-led really means, the barriers preventing companies from reaching this goal, and how product strategy and product operations are the keys to solving these problems.

----

Speaker: Melissa Perri, World-renowned Product management expert, Author of Escaping the Build Trap, and CEO of Product Institute and Produx Labs

Melissa Perri is a strategic advisor, author, and board member who works with leaders at Fortune 500 companies and SAAS scale-ups to enable growth through building impactful product strategies and organizations. In 2018, she wrote the industry-acclaimed book "Escaping the Build Trap." Melissa is the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. She is a board advisor for Labster and Dragonboat and a former board member of Forsta (acquired by Press Ganey in 2022). In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, and Walmart/Sam's Club. You can find her trying to finish her house renovations before something else breaks in her free time. #DevOps #thedevopsconference

----

👇 Learn more:
https://www.thedevopsconference.com/g...

If you'd like to learn more about DevOps transformations, check out our page on the topic here:
https://www.eficode.com/devops-transf...

----

00:00 Intro
01:23 Producing outcomes
03:22 How to become a product-led?
08:38 Two missing components in companies
09:00 Product strategy
19:15 Product operations
21:35 Product Ops and Dev Ops
32:30 Summary