Nintendo: Its History of Reinvention, Business Practices, and Soft Power

Описание: I originally submitted this video script as a paper at a course in Contemporary Japanese Society, under the title "Nintendo as a Japanese Company: Reinvention, Business Practices, Soft Power".

You'll be able to find the essay in written form on my substack, https://themindshatteredandrenewed.su...

References:
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Jackson, Ashton. (2024, Feb 13). “Nintendo CEO once halved his salary to prevent layoffs, and it worked—why that’s so uncommon today.” CNBC.
Kingston, Jeff 2012. Contemporary Japan: History, Politics, and Social Change since the
1980s, Hoboken: Wiley-Blackwell. 1st Edition
Leheny, David (2015) ‘Naruto’s Limits: What can soft power actually achieve?’ Nippon.com, 20 January 2015.
Morris, Chris. (2024) “Nintendo nominates 3 women to its board of directors.” Fortune.
Neary, Ian 2019. The State and Politics in Japan, Cambridge: Polity Press.2nd Edition
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Sherif, A. (2024, August 8). Nintendo Switch Unit Sales Worldwide 2017-2024. Statista.