Promoting games in Asia with influencer marketing / Karyna Tsvyrava (HypeFactory)

Описание: Use Edvice to get personal consultations from top experts in your field and improve your skills through free educational content https://edvice.pro/

Influencer marketing is popular across the globe but it is not the same in every corner of the world. In this presentation, Karyna Tsvyrava, IM Senior Team Lead at HypeFactory, shares their experience with launching influencer marketing campaigns in the Asian market.
#devgamm #gamedev #influencermarketing

Slides – https://www.slideshare.net/flashgamm/...

Contents:
0:00 – Intro
0:30 – Influencer marketing in Asia
3:28 – Planning cycles
4:04 – Ad formats
5:29 – Negotiation power
7:03 – The role of language and culture
7:56 – Interest in collaboration
10:43 – Number of influencers in different countries
12:13 – Economic development level
14:33 – Q&A session


About Edvice
Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link https://edvice.pro/


About DevGAMM
DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.

Learn more about DevGAMM – https://devgamm.com/
Subscribe to our newsletter – http://eepurl.com/dpj3Sz
More about games and developers participating in DevGAMM – https://games.devgamm.com/
Become a speaker – https://bit.ly/3isHdJP

Join our community:
Facebook –   / devgamm  
Twitter –   / devgamm  
LinkedIn –   / devgamm  
Discord (for developers) –   / discord  

Contact us via email – [email protected]