LEGO: A Case Study in Innovation and Success

Описание: “We cannot be complacent and sit on our past glory. We have to be vigilant and focused on product innovation and embrace digital transformation”- Malay Damnia.



Have you heard of the toy giant Lego Group?


It is a famous toy company and almost every kid at least owned one set of the blocks. However, did you know that Lego Group was on the verge of financial losses in the early 2000?


Listen to this episode as your host Malay Damnia shares a Lego case study where the company incurred financial losses but pivoted their strategy and adapted to the growing market trends to maintain its position in the business world.


Key Takeaways


1. Lego toy was started in 1993 and it soon became a popular brand because it focused on being educational as well as entertaining.
2. Lego Group faced competition from video games and counterfeit products in early 2000.
3. They incurred financial losses because they expanded in the clothing industry and theme parks.
4. Legos Company changed its story when it pivoted its strategy and focused on innovation while creating engaging and immersive play experiences for children.
5. They embraced the digital transformation by introducing lego.com.


Listen to the entire episode to know the whole Lego case study of what more they do to take their position back in the market and how much profit they made because they were ready to adapt.