Why Lego Is So Expensive | So Expensive | Business Insider

Описание: Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive?

If you love this video, please vote for it in the Webby Awards by April 17, 2025: https://vote.webbyawards.com/PublicVo...

00:00 - Intro
01:12 - Lego's Rise
02:39 - The Lego System
05:39 - Lego's Fall
07:39 - Adult Fans Of Lego
13:07 - Conventions
14:32 - Lego Resale Market
17:34 - Lego's Rise (Again)
19:37 - Products For Kids And Adults
22:54 - Why Lego Is So Expensive
25:51 - Will Lego's Success Last?
28:04 - Credits

------------------------------------------------------
#lego #toys #businessinsider #soexpensive

MORE SO EXPENSIVE VIDEOS:
Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider
   • Why Hagoromo Chalk Is So Expensive | So Ex...  
Why Michelin-Starred Chefs Are Paying Premium For One Of Korea's Rarest Seaweeds | So Expensive
   • Why Michelin-Starred Chefs Are Paying Prem...  
Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider
   • Why India's $12 Million Cricket Bat Indust...  

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook:   / businessinsider   Business Insider on Instagram:   / insiderbusiness   Business Insider on Twitter:   / businessinsider  
Business Insider on Snapchat:   / 5319643143  
Business Insider on TikTok:   / businessinsider  

Why Lego Is So Expensive | So Expensive | Business Insider