Roger's Adoption Curve

Описание: Everett Rogers identified the percentage of the general population who will engage with an innovative product or service over a period of time.  His theory is that each category of adopter acts as an influencer and reference group for the next.  But there is a problem with this theory and it lies between the early adopter and early majority..  These groups don’t reference each other because their psychographics are different. According to Rogers, Early Adopters are visionaries, turned on by scarcity, and the Early Majority are pragmatists and require social proof.  So in this video we are looking at Rogers Innovation Adoption Curve and Moore’s models to help 'cross the chasm'.  Both really useful to consider when you are positioning yourself in the market.

Another tea break tip from The Hidden Edge on how to use business models and tools to help you manage your growing business. You can download the templates from The Hidden Edge website. Do share your stories there too. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

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