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Change Model: Rogers' Adoption Curve
Автор: Confident Change
Загружено: 2020-12-30
Просмотров: 3063
Описание:
The idea that some people adopt faster than others has almost become lore. Everett Rogers is known for his work with adoption through his work with farmers. During that work, he noticed something interesting about the distribution of people who were implementing farming innovations. The groups of people seemed to fall along a standard deviation curve.
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