Types of marketing attribution models: Definition & How to choose the best one

Описание: In this video, we dive deep into the types of marketing attribution models and help you find the best fit for your business. Whether you're new to marketing attribution models or seeking clarity on the different types of attribution models, this guide will simplify everything from definitions to pros and cons, ensuring you can confidently apply the right attribution model types in your strategy.

In this video, you’ll learn:
👉🏻 What are the different types of marketing attribution models?
👉🏻 Examples to illustrate different types of marketing attribution models in action
👉🏻 Which attribution models are best for your business?
👉🏻 How to evaluate the pros and cons of each model for maximum ROI

Timestamps
0:00 Intro
0:44 2 types: Single-touch vs Multi-touch
1:46 Single-touch: First-click vs Last-click
3:30 Multi-Touch: Linear, Position-based, Time-decay & Data-driven models
6:44 How to choose the best attribution model type
7:47 Benefits of Last-click platform attribution

Got questions about B2B or B2C marketing attribution? Drop a comment! Don’t forget to let us know what topics on TikTok, Facebook, or Google Ads you’d like covered next.

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