Attribution Modeling and Multi-Channel Marketing

Optimizing Product Offers with Machine Learning and the Mixed Logit Model

"Multi-Touch Attribution: Approaches and the Tradeoffs (And Fallacies) Therein" - Tim Wilson / USA

Consumer Market Segmentation And Profiling: Painting A Portrait Of Success

Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate

4 Hours Chopin for Studying, Concentration & Relaxation

Leadership Strategy Interview with PepsiCo's Ramiro Davila

КУРНИКОВ: "То, что мы узнали - ужасает". Путин, Украина, база отчаяния, Эхо, сколько еще?

Эпизод 1: Введение в MMM — мастер-классы по моделированию маркетингового комплекса

Leadership Strategy Interview with Hayley Dawson-Owens of Wingstop

Apriori Algorithm Explained | Association Rule Mining | Finding Frequent Itemset | Edureka

Multi-touch Attribution: What am I training for? - Sri Sri Perangur

The Danger of Attribution Modelling | Episode 363 | The Digital Marketing Podcast

Intro to Markov Chains & Transition Diagrams

Introduction To Google Tag Manager | Lesson 1 (GTM for Beginners)

Media Marketing Mix Modeling

Customer Lifetime Value: Models, Metrics and a Multitude of Uses - Brian Bloniarz

Как работает ChatGPT: объясняем нейросети просто

Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Google Ads Attribution Models

Pricing Analytics: Are You Leaving Money On The Table?