The B2B Podcast Strategy Behind a 2+ Million Listener Podcast
Автор: MakeMEDIA
Загружено: 2026-02-18
Просмотров: 23
Описание:
Learn the award-winning B2B podcast strategy from the producer behind 2M+ listens and 2 Webby Award wins. Ian Faison reveals his proven framework to drive business pipeline using carefully structured podcasts.
INSIDE:
00:00 Podcast vs Webinars, Blogs, and Live Streams
05:59 Ian’s “Hierarchy of Audience Needs”
11:49 Aligning Business Goals Without Being Salesy
16:19 Real Driver of ROI: Originality
20:36 Case Study: “Murder in HR” - a Hit Fiction Podcast for a B2B Brand
26:09 How Creative Shows Open Conversations (and Pipeline)
32:11 Choosing the Right Podcast Host: Internal vs External
40:16 Guest Mix & Season Strategy
43:56 Promotion Strategy
50:55 Lean Launch Playbook
Ian Faison:
/ ianfaison
About this podcast and host:
Raj Khera is a Founder and CEO of MakeMEDIA and past CEO and CMO of several SaaS businesses, growing them to successful multi-million dollar exits to public companies. He is a bestselling author on marketing and also the Publisher of MoreBusiness.com.
Connect with Raj and please subscribe to the Executive Signal podcast by MakeMEDIA:
LinkedIn - Raj Khera
/ rajkhera
Youtube:
• Executive Signal
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