More Inventory, More Problems: How Dealers Win in an Oversupplied Market | MPN Panel @Aimexpousa

Описание: Inventory is back.

And for many dealers, that means aging units, rising flooring costs, shrinking margins, and sales teams avoiding the hard stuff.

At AIMExpo’s Dealer Excellence Stage, I joined Tom O’Connor (MotoMate123) and Brian Tierney (Lightspeed DMS) to break down:

How to move aging inventory without racing to the bottom
Why CRM utilization is still broken in most stores
The real cost of holding inventory (new + used)
Markdown strategies dealers avoid (but need)
Why used inventory drives new sales opportunities
Lead response time failures killing conversions
How AI + data extraction changes inventory marketing
Why daily standup meetings are non-negotiable
OEM incentives: proactive vs reactive strategy
If you’re sitting on more inventory than you had 18 months ago — this is required listening.

🎯 Key Takeaways for Dealers:

✔ Daily inventory standup meetings
✔ Tight CRM process + accountability
✔ 30/60/90 markdown buckets
✔ Used inventory acquisition strategy
✔ Sub-5-minute lead response time
✔ Sales manager one-on-ones daily
✔ Inventory-based marketing, not generic ads

👥 Panelists:

Jacob Berry – Co-Founder & VP, MotoHunt

Tom O’Connor – President, MotoMate123

Brian Tierney – Sales Engineer, Lightspeed DMS

Moderator: Greg Jones – MPN

📌 YouTube Chapters

00:00 Intro – Inventory Is Back
03:45 CRM Utilization Failures
07:30 Daily Inventory Standups
11:10 Sales Team Avoiding Aged Units
15:20 Data Visibility & Reporting
19:00 Real Cost of Holding Inventory
23:30 Markdown Strategies Dealers Avoid
29:10 Marketing Aging Inventory
33:45 Lead Response Time Failures
38:20 Video Responses to Leads
43:15 OEM Incentives & Communication Gaps
47:30 Used Inventory Acquisition Strategy
55:10 Service-to-Sales Conversions
59:00 What Separates Winning Dealers

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠
Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠

Connect with Our Host Jacob:
LinkedIn: ⁠  / jacob-b-berry   ⁠

Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠

Sponsor: ⁠https://dealers.motohunt.com⁠