British artist designs toy figures that are a hit in Japan. ++++CLIENT RE-FEED+++++

Описание: (7 Jun 2006) UK TOYS
LENGTH: 6:27
SOURCE: AP TELEVISION NEWS
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London, United Kingdom - 2 June 2006
1. Various of vinyl models in display cabinet
2. Various of illustrator James Jarvis drawing
3. Various top angle shots of Jarvis drawing
4. SOUNDBITE: (English) James Jarvis, Illustrator/designer:
"The way I'd like to describe it is like a kind of Bauhaus cartoon characters so it's very.. cartoon characters designed with the principals of the modernism movement so it's form follows function, no extraneous features."
Brussels, Belgium - 22 September 2005
5. Close-up of Asterix stamps
Brussels, Belgium - 22 July 2005
6. Various of Tintin drawings in exhibition
London, United Kingdom - 2 June 2006
7. SOUNDBITE: (English) James Jarvis, Illustrator/designer:
"When I was left college I was into doing weird cartoons and it seemed like the mainstream sort of didn't want to commission me to do anything in that sort of style because they weren't sure if it was for children, it was a bit weird for children but it was a bit childish for adults."
8. Various of Russell Waterman, Amos Novelties and Jarvis looking at sketches
9. SOUNDBITE: (English), Russell Waterman , Amos Novelties
"At some point, through connections we had in the far East, we had an opportunity to turn one of his illustrations into a 3-D plastic figure. And we were completely blown away to have that kind of facility because we thought that was the realm of big companies, so we took it and developed the plastic figure again to use for marketing and promotion of the clothes. But it took on a life of its own and from that point on we realised that we needed to carry on making toys because we realised there were people who demanded that we continue to make toys."
London, United Kingdom - 5 June 2006
10. Various exteriors of Forbidden Planet toy store
11. Various of Joe Winn, department head at Forbidden Planet toy store, arranging vinyl toys
12. SOUNDBITE: (English) Joe Winn, department head at Forbidden Planet toy store:
"I think it's because it's a little bit unusual, it's not the typical run-of-the-mill. His designs are very, very simple but the characters have got funny names and the graphic novel that he did is very, very humorous. It's got the British humour to it, which I don't know how it translates in other countries, but over here it's basically what we like. We like a bit of sarcasm, we like a bit of stupidness and that's what his stuff is full of really. They've all got ridiculous names, they all look quite odd and I think that's where all the interest comes from."
13. Various of boxed vinyl toys on shelf in store
14. SOUNDBITE: (English) Joe Winn, department head at Forbidden Planet toy store:
"The Japanese market is very detailed in what they do. They will do the same figure but with different paint jobs. And it's a huge big collectible thing, like people would want to get every one of that figure but all in different colours . They are aimed at collectibles."
London, United Kingdom - 2 June 2006
15. SOUNDBITE: (English) James Jarvis, Illustrator/designer:
"I think that thing with Japan is that possibly it's just a very visually literate culture, it's very visually obsessed probably much more than the West. Maybe it's because their writing system is a visual writing system, you know based on pictograms. I don't know if it's something imbedded in the national psyche but they seem to be much more comfortable with embracing quite different looking visual things."
16. SOUNDBITE: (English) Russell Waterman, Amos Novelties
20. Zoom of toys on shelf
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