The XR Playbook | Play #14: When the World Becomes Your Billboard
Автор: Zappar
Загружено: 2025-10-07
Просмотров: 136
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Week 14 is all about one of the oldest and boldest advertising mediums: Outdoor. From my early days in the ‘90s and noughties working on the likes of Guinness, Volvo, Adnams and The Macallan, I’ve always loved the scale and visibility of out-of-home.
Big ideas that make you stop and stare when executed right. But outdoor has evolved, from static 48-sheets and one sheets to digital walls and drone shows and now, it’s XR’s turn to light it up.
Read Week 14: / play-14-when-world-becomes-your-billboard-...
#augmentedreality #OOH #digitalmarketing #advertising #XR #AR
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