Building A "Downsizer Friendly" Real Estate Lead Capture Page w/ BoldTrail

Описание: How to Create a Real Estate Lead Capture Page for Downsizers

Use BoldTrail’s page builder to create a simple, focused lead capture page.
Select a pre-made template like the "Lead Plus Background" template.
Customize the page’s title and URL (slug) to match your topic (e.g., "Single Story Homes").
Remove unnecessary headers or footers to avoid distractions.
Adding a Relevant Background Image (00:54–01:52):

Change the page's background to suit the downsizing niche, such as an image of an older couple in front of a home.
Use free photo searches or create custom images with tools like ChatGPT.
Customizing Headlines and Descriptions (01:52–03:39):

Write a catchy headline (e.g., "See a complete list of downsizer-friendly homes in York, PA").
Add details like property features (e.g., one-story homes, 55+ communities, starting prices).
Experiment with background colors and text styles to make the content stand out.
Designing the Form for Lead Capture (03:39–04:46):

Include fields for name, email, and phone number. Label the submission button clearly (e.g., "See the List Now").
Customize the button’s color and size to make it more noticeable.
Redirecting Leads and Automation Setup (04:46–05:50):

Link the form to a property list created in BoldTrail's IDX Squeeze Page Builder.
Add a hashtag (e.g., "downsizing") to categorize leads and trigger automated follow-up campaigns.
Final Touches and Publishing (05:50–07:13):

Save, publish, and preview the page to ensure everything looks good.
Make adjustments like aligning form fields vertically or removing unnecessary labels.
Add extra elements (e.g., videos, icons) to enhance the page if needed.