Why Beautiful Websites Don’t Convert

Описание: I share my insights and research methods at: https://malewiczmethod.com
Watch how to improve HERO SECTIONS:    • Your brain HATES these websites  
Part 2 about mobile websites:    • The Secret to Mobile Web Conversion  

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You can hire me to fix your website - https://squareblack.com

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Why do beautiful websites usually have low conversion? What's the secret of Ugly Web Designs that they bring in more money for the company? Let's explore these things in a lot of detail, going through both pre-made examples, and a real, client project we worked on.

The UX/UI Design of a website is important, but there are more important parts in that process that are often overlooked. Focus on the fundamentals, see my diagrams, unique approaches and a step by step guide to better conversion on the web.

Your website can sell better!


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See my agency at:
https://squareblack.com

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#webdesign #webdevelopment #conversion



00:00 Intro
00:11 Beautiful website design fails
00:28 Ugly UI converts better
01:20 Overview
01:28 Increase website conversion
02:17 More CTA clicks
02:41 How users make purchase decisions
02:52 Most important focus
03:38 Testimonials & Social Proof
04:15 Talk about yourself
04:50 Sheer Numbers Technique
05:09 Start fixing like this
05:59 Loading time
06:22 Cognitive overload
06:58 External example website
07:17 Aesthetic usability effect level
08:00 The Gaze principle
08:25 CTA Button best practices
08:51 Problems with Parallax web
09:31 Steps to fix this
01:19 How much animation?
11:00 Target audience?
11:31 Squareblack client example
12:26 Make design like this!
12:53 Little quiz