How Heineken Is Using AI to Redefine Its Growth Strategy
Автор: Boston Consulting Group
Загружено: 2024-07-24
Просмотров: 4165
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Heineken combines centuries-old brewing expertise with modern AI technology and data analytics for industry-leading growth to become the best-connected brewer.
With support from BCG experts, Heineken uses market insights to transform its tech infrastructure and advance the application of data and AI across these business areas: revenue management, marketing strategies, sales execution, and manufacturing.
BCG X’s Nicolas de Bellefonds visited the Heineken headquarters to toast the blend of tradition and innovation, alongside their Chief Digital & Technology Officer, Ronald den Elzen.
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