Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Embedding Inclusion in GenAI
Captive Audiences, Real Opportunities
The Power of GenAI in Marketing
What’s Fueling the Next Wave in TV Advertising?
Why GenAI is reshaping creative
When Content Converts: Inside TikTok’s Retail Influence
How to Win with Creators—and What Not to Do
The Retail Media Challenge
Why Brand and Performance Must Move as One
AI and Tech Trends Hint at UK’s New Creative Era
Hang Up and Hang Out: AI Agents Give Us a Phone-Free Future | Imagine This
One ad, full funnel
Personalization Leaders Are Emerging in Every Industry
Flipping the script
How Sports and Streaming Are Shaping Advertising
The Evolving CMO: Leading Through the Age of AI and Constant Innovation
In Conversation: Francesca Sanderson, CEO of Figurative
Tomorrow’s Marketers Are Marketing Scientists
When Content Converts: Inside TikTok’s Retail Influence
The Art of Modern Marketing
Turning Data Insights into a Creative Advantage
With AI, the Biggest Creative Revolution in History
Heineken | Scaling AI with Focus
Mondelēz | A Snack Company’s Recipe for Growth
Luxury at Scale with AI
Brands Are Seeking Sports’ Halo Effect
Top Agencies Let Clients Lead
From Search to Sale: How AI Engines Are Rewriting the Rules of Discovery
AI's Transcendental Moment: From Promise to Performance
Groupe Bel | Finding the Sweet Spot for Growth