Insider Spotlight: Helena on Strategic Patient Engagement & The Power of Lived Experience at Merakoi

Описание: Meet Helena, Patient Engagement Strategist at Merakoi, as she shares how authentic patient stories are transforming the drug development process. In this Insider Spotlight interview, Helena discusses her role in designing workshops that amplify patient voices and reveals a fascinating "aha" moment where a patient’s personal risk-benefit spreadsheet overturned industry assumptions. Plus, she lets us in on the secret meaning behind her most-used project phrases when a curveball comes her way.

👉 Whether you’re a product manager, insights leader, clinical researcher, or part of our patient expert network, discover how listening to lived experience is the only way to truly understand patient priorities and improve health outcomes.

Tune in to learn how Helena and the Merakoi team are bridging the gap between the pharmaceutical industry and the people they serve.

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Timestamps:
00:00 – Helena’s role: Designing workshops for authentic patient voices
00:41 – Why listening is the only way to understand patient priorities
01:10 – The "Aha" Moment: The patient with the Excel spreadsheet
02:15 – How a single patient insight changed the client’s direction
03:02 – Helena’s most-used phrases and what they secretly mean
03:30 – How to handle a project curveball like a pro

Connect with us for more stories and insights from the Merakoi team and patient experts.