From Ideas to Execution | Cracking the PM Code | Marty Cagan, Author of Inspired | TPF

Описание: Join us in this exclusive session with Marty Cagan, a legendary figure in the field of product management, with a career spanning over three decades & author of the influential book "Inspired: How To Create Products Customers Love," which has been a guiding light for many aspiring product managers.

He has held senior leadership roles at iconic companies like Netscape and eBay and has advised numerous startups and Fortune 500 companies. Marty is the founder of Silicon Valley Product Group (SVPG), where he works with product managers and senior leaders to help them create valuable products.

In this talk, Marty shares his vast experience and deep insights on the evolution of product management, the differences between delivery, feature, and empowered product teams, and the keys to building successful product-driven organizations.

➡️Whether you're an aspiring product manager or a seasoned professional, this session is packed with valuable lessons and practical advice.

Key Takeaways:
✅The critical role of PMs in an empowered product team.
✅The importance of involving engineers and designers in the product discovery process.
✅Strategies for transforming feature teams into empowered product teams.
✅The impact of company culture and leadership on product team effectiveness.
✅Practical tips for aspiring PMs to navigate their career paths.

Where to find Marty Cagan:
• X: https://x.com/cagan?lang=en
• LinkedIn:   / cagan  

In this episode, we cover:
00:00 - Marty's Background
02:50 - Being a Product Manager today
04:20 - Three models of Product management
07:30 - Three Product teams- Which category are you in ?
12:00 - Serve the business Product manager - aka Project Manager
18:10 - True Product Discovery & the difficult journey to create value.
23:30 - Empowered Product teams - Product, Design, Engineers
27:45 - How to transform to Empowered Product teams
35:35 - How has Product Management evolved in the past decade
41:35 - How do identify the right organization for you?
45:00 - Secret sauce for stakeholder alignment
54:50 - Will you pay me for 90 days without value?
58:10 - B2B product Management
1:09:40 - Closing comments

Referenced:
• Inspired: How To Create Products Customers Love - https://www.svpg.com/books/inspired-h...
• Empowered: Ordinary People, Extraordinary Products - https://www.svpg.com/books/empowered-...
• Product Teams vs. Feature Teams - https://www.svpg.com/product-vs-featu...
• The Hard Thing About Hard Things - https://a16z.com/books/the-hard-thing...

Please share your feedback on this episode in the comments section! Also let us know what you would like to hear next. Do reach us [email protected] to help us make this better :)

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