The 8 Key Variables of Successful MDF and Co op Programs
Автор: CCI | Global Channel Management
Загружено: 2014-03-20
Просмотров: 69
Описание:
MDF and Co-op programs are a two-edged sword for most channel leaders; they tend to be the lifeblood of channel partner engagement, but can be a headache to manage and measure. Today more than ever, how channel sales and marketing leaders approach MDF and Co-op can literally mean the difference between consistent double-digit growth and corporate decline.
In this 45 minute webcast, you will:
• Learn the 8 key variables for managing MDF and co-op programs the right way.
• Catch up on the new channel technology trends that are re-writing the rules on how to plan, manage, and measure ROI on channel incentive investments.
• Get tips on how to reign in the financial and legal complexity of managing MDF on a global scale and make the finance department your ally instead of your enemy.
• Avoid an MDF 'train wreck' by learning the 3 most common mistakes channel leaders make in managing incentive programs.
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