Cyrus Shepard Spills Google Secrets (Ep. 329)

Описание: When a talented SEO like Cyrus Shepard becomes a quality rater, you know we’ve got someone who has excellent insights on how Google evaluates your site and where you fail to impress them.

Quality rate is one of the earliest steps that Google takes when they create a new algorithm update like the HCU that affected so many people.

Quality raters’ work evaluating existing SERPs against potential new updated ones is what feeds Google's machine learning algorithm that then creates the updates that affects your site.

So in this episode, Gael asks Cyrus all the questions that matter to figure out:
👉 How much does EEAT really matter for Google and quality raters?
👉 Does Google give an unfair advantage to larger sites?
👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?

Plus, they look at some weird SERPs together and try to understand why Google ranks the sites they rank right now.
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A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
https://search-intelligence.co.uk/
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More about Cyrus:
Twitter:
https://x.com/CyrusShepard
LinkedIn:
  / cyrusshepard  
Threads:
https://www.threads.net/@cyrusshepard
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Timestamps:
00:00 Intro
01:56 Why become a Google Quality Rater?
03:56 What does it take?
06:20 What does a Quality Rater do?
10:24 Internal vs. external research
12:49 Live SERP walkthrough
19:14 The current Google mess
21:07 “About the source” shortcut
25:39 EEAT signals
29:20 Machine learning implications
31:38 Google’s big site bias
33:44 Short vs. long content
35:46 Reddit & Quora ranking
41:19 The value of relevancy
43:02 The importance of UX
47:27 Comment sections: Hot or not?
50:48 Google vs. Content
53:59 How has Cyrus's SEO changed?
58:54 Rate Google
01:01:16 Predictions
01:07:08 Wrap up