8 Ways To Adapt Your SEO in 2024 (Ep. 327)

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2023 was rough on people building a website for a living. With rampant Parasite SEO and sites ranking for illegal keywords using Google Translate, Google Search results are absolute chaos - and that's putting it mildly.

But chaos is a ladder, and many sites have taken advantage of it to grow massively in 2023. So in this week’s episode, Mark and Gael take a look at the winners of this new Google paradigm, understand what worked for them, and adapt the business model so everyone can grow and thrive.
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A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
https://search-intelligence.co.uk/
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Timestamps:
00:00 Pre-Intro
03:10 Intro
04:52 Changing The Business Model
07:53 Niche Selection
20:06 Capitalizing on Opportunities
23:29 Search Intent
40:59 Concise Content
45:45 Review Process
49:31 Cross Platform Opportunities
56:24 Link Building: Hot or Not?