Using Power Offers To Convert Cold Traffic // Joel Erway

Описание: Your power offer is all power-focused. The main element Joel Erway focuses on is that primary promise has to some form of urgency, it has to be specific and it has to solve an immediate pain.

At Joel’s company The Webinar Agency, they develop power offers that run to cold traffic which takes a special way of thinking because you have to appeal to a certain level of desire that will stop the scroll and take action. You have to think about how to appeal to the two types of currencies your audience has: time currency and money currency. Time is more valuable to high ticket buyers than money. It’s getting as specific as possible with your end results and putting it out there.

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Watch the full interview with Joel Erway here:    • Mini-Webinars And Power Offers // Joel Erw...  

Check out our blog write up here: https://evergreenprofits.com/joel-erw...

Connect with Joel on this website: https://www.joelerway.com

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We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and puts all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer, saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process and his questions included on his application vetting process which is super helpful as they are pre-qualifying. You always don’t want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more.

You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems, and it’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. 

“What we are doing is going after the solution aware market.” - Joel Erway

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Meet Hustle and Flowchart, the uber-popular Podcast, YouTube channel and Facebook community with a cult-like following of entrepreneurs, digital marketers and business pros looking for actionable insights. The brand dishes out meaningful content, relevant topics, and transparent discussions led by co-hosts Matt Wolfe and Joe Fier.

More than 300 binge-worthy episodes deep, the podcast was started in 2017 with a mission to tap into the minds of legends, rising stars, and hidden gems of guests who are willing to share tactical and actionable takeaways.

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