Mini-Webinars And Power Offers // Joel Erway // EP 381

Описание: We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and puts all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer, saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process and his questions included on his application vetting process which is super helpful as they are pre-qualifying. You always don’t want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more.

You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems, and it’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. 

“What we are doing is going after the solution aware market.” - Joel Erway

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Don’t forget to check out the blog post and grab your “Action Guide” for this episode:
https://evergreenprofits.com/joel-erw...

Connect with Joel on this website: https://www.joelerway.com

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Some Topics We Discussed Include:

• A big turning point in how Joel structured his offer
• How the power offer came to fruition and the amazing results that occurred
• A 90% reduction in cost per acquisition by flipping the offer around
• The steps that will define your own power offer
• The #1 mistake when creating a power offer and mini webinar
• Why you don’t always want to include the price in your application process
• The difference between MQL’s and SQL’s and which you should focus on
• How to get a complete mini-webinar done for you in ten days ready to launch
• Low ticket offers vs. high ticket offers and which to use when
• Examples of big wins when working with clients
• Getting as specific as possible to appeal to those who value time currency

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Episode Highlights:

0:00 Intro
3:11 Game Changer For Webinars
11:48 Validating The Offer First
13:53 Defining The Power Offer
22:59 Developing A High Ticket Offer
28:58 SQL’s vs. MQL’s
41:15 The Application
50:16 Outro

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Meet Hustle and Flowchart, the uber-popular Podcast, YouTube channel and Facebook community with a cult-like following of entrepreneurs, digital marketers and business pros looking for actionable insights. The brand dishes out meaningful content, relevant topics, and transparent discussions led by co-hosts Matt Wolfe and Joe Fier.

More than 300 binge-worthy episodes deep, the podcast was started in 2017 with a mission to tap into the minds of legends, rising stars, and hidden gems of guests who are willing to share tactical and actionable takeaways.

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