How to F *ck Your Business: Jack Rubin, Purdy & Figg

Описание: Full episode here →    • From £0 to £40 Million: The Direct-to-Cons...  

Why do so many challenger brands lose their edge?

Because they grow too fast, too wide, too soon.

In this wide-ranging clip, we unpack why sticking with one thing — longer than you want to — is the ultimate growth hack. From how to avoid brandicide, to what reading books mid-workday does to your creativity, this is a must-watch for any founder battling shiny-object syndrome.

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💣 ON THE MENU
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🧠 Brandicide 101: The 3 levers that kill brands fast — products, channels, markets
🔁 Why most startups scale too soon (and what it costs them)
🔨 Focus beats force: “One thing at a time” as a growth weapon
🪞 Inversion thinking: Use Charlie Munger’s misery formula on your brand
🏗️ Proppercorn, Ghia, and snacks: Small bets vs. big distractions
🧼 The “Scent Discovery” strategy that saved a slowing DTC business
🔍 Why understanding why you win is the key to winning again
📚 The 3,000ft view: How reading ejects you from startup tunnel vision
🧪 Testing newness without breaking the brand
💡 Focus vs. variety: Seasonal scents as a masterclass in lateral innovation
🧭 Are you optimizing the wrong feature? Why most strategies fail
💭 How creative cultures die (and how to save them)

This one is a strategy blueprint, mindset reframe, and founder therapy session all rolled into one.

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This episode was edited by:
G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)