Creating Customer Surveys That Don't Suck
Автор: Hunt Interaction
Загружено: 2026-01-27
Просмотров: 7
Описание:
Anyone with a credit card can run a customer survey. That doesn't mean they should.
Most surveys fail before the first question gets written—wrong tool, wrong audience, wrong goals. Then you're stuck with 200 responses that tell you nothing actionable.
This 10-ish minute session walks you through the foundational decisions you need to make BEFORE you start writing questions. You'll learn which tools to use (spoiler: you might already have access), how to pick the right audience, what response rates to actually expect, and how not to piss off your customers in the process.
What You'll Learn:
Why you're sending a survey in the first place (and the specific business questions surveys can answer)
What type of data you need: quantitative, qualitative, or combined
How to pick survey tools based on budget, complexity, and analysis needs
Survey delivery best practices (and what NOT to do in your subject line)
Who should receive your survey (and why you can't send it to everyone)
Realistic response rate expectations by audience type
When to offer incentives (and what kinds actually work)
How to avoid screwing up your survey before you hit send
Download the customer survey reference guide. All of this information and more detailed tips and tricks, including additional ways to screw up your survey before you send it. https://www.huntinteraction.com/resou...
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