Creating Voice of Customer Swipe Files Your Team Will Use
Автор: Hunt Interaction
Загружено: 2026-02-14
Просмотров: 9
Описание:
You've got customer quotes sitting in folders, survey responses nobody's reading, and interview transcripts collecting digital dust. Meanwhile, your team is still guessing at messaging and debating what customers actually want.
There's a fix. And it doesn't require a new tool, a 6-month research project, or a budget you don't have.
In this episode of Free Marketing Fridays, I'm breaking down how to build a Voice of Customer repository that your team will actually use — and how to turn all those customer quotes and snippets into the kind of data that shortens sales cycles and stops the internal opinion wars.
If your customer data isn't driving decisions, this one's for you.
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