Why Translation Isn’t Enough: How Localization Drives Global Growth
Автор: TransPerfect Digital
Загружено: 2026-01-07
Просмотров: 31
Описание:
Dana Weber, Global Director at @TransPerfectDigital , discusses the main challenges brands face when scaling globally, from limited resources to a lack of understanding of what true localization actually means. Learn how to adapt content for local markets in a way that drives measurable ROI.
00:00 – What is your role at TransPerfect Digital?
00:05 – What challenges do brands commonly face when trying to scale globally?
00:30 – What are some common traits of brands that succeed when it comes to scaling globally?
00:58 – What are some common challenges when it comes to content localization?
01:51 – How does TransPerfect Digital help clients with their localization needs?
02:38 – What is your professional background and how did you end up working at TransPerfect?
03:36 – How can TransPerfect Digital help clients scale globally?
Want to discuss how we can help your brand scale internationally? Get in touch here: https://www.transperfectdigital.com/c...
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