How to Choose a Brand Name That Sells AND Can Be Trademarked

Описание: If your brand feels inconsistent, hard to explain, or tough to protect legally, this episode is your reset.

On Securing Your Brand with Securemark Legal, trademark attorneys Melissa Jenna and Holly McFall sit down with Sam Ghanem, CEO and Creative Lead of SG INK, to unpack what most founders miss: a brand is not just a logo. It is how you show up, how you communicate, and the backend systems that power consistency.

In this conversation, Sam breaks down how to build a brand that converts with clarity and evolves with integrity, plus how to think about brand naming so you do not fall in love with something you cannot legally own.

In this episode, you will learn:

Why clarity beats clever when choosing a business name

How storybranding strengthens customer trust and referral power

The difference between marketing (what you say) and brand (how you show up)

Why brands need an “engine” (systems + measurement), not just aesthetic

How trademark strategy protects the reputation you are building

What to do when a founder’s dream name is not available or too descriptive

This is the intersection of creative brand strategy and legal protection, designed to help entrepreneurs build something real, scalable, and defensible.

Subscribe for more conversations on trademarks, copyrights, contracts, and brand protection for entrepreneurs, creatives, and business owners.

Guest:

Sam Ghanem
CEO + Creative Lead, SG INK
Fractional CMO | Brand Strategy | Storybranding | Print + Marketing Execution

Hosts:

Melissa Jenna, Trademark Attorney
Holly McFall, Trademark + Copyright Attorney

#branding #trademark #smallbusiness #entrepreneurship #brandstrategy #storybranding #intellectualproperty #businessnaming