The Essentials of Customer Centricity | The Wharton School Professor of Marketing

Описание: More companies – both large and small – are talking about customer centricity as a new management framework that allows them to build stronger (and more profitable) relationships with customers by better understanding their behaviors and anticipating their needs. But firms have different perspectives about what customer centricity really means, and how to best implement it. So, what do product leaders need to know about this emerging strategic perspective? The Wharton School Professor of Marketing Peter Fader shares insights on the nature of customer centricity and key factors in implementing it successfully.

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