Hiding in Plain Sight: Lessons from 600 Business Leaders Who Chose Values Over Short-term Profit

Описание: This webinar provides an overview of key insights from Transform Finance's new report, Hiding in Plain Sight: Lessons from 600 Business Leaders Who Chose Values Over Short-term Profit, a conversation with Tony Mestres, CEO of The Sobrato Organization, and an opportunity to connect with each other.

The report is for business leaders navigating tension between personal values and professional expectations. Values like environmental stewardship, economic inclusion, freedom, community, religious faith, and responsibility to the public shape decisions and company growth. Yet acting on these values is often assumed to be rare, risky, or exceptional.

The report challenges that assumption by showing how values-led decisions are already shaping real company decisions today. Drawing on over 600 examples, the research identifies the conditions, mechanisms, and moments that expand or limit leaders' ability to act on their values in practice. Rather than focusing on exceptional individuals or narrow "win-win" cases, it surfaces repeatable patterns across ownership structure, corporate culture, stakeholder engagement, and more.

These practices may not make headlines, but they offer rich and practical insight. The research shows that acting on values is not only possible, it is more common than many expect.

Watch the webinar to:
Engage with key insights from the research
Hear from Tony Mestres about TSO's journey to integrate values across their real estate business, investments, and philanthropic work
Discuss how values-led decisions could be more visible, practical, and durable
Connect with others interested in this topic

The first 60 minutes includes a presentation of research findings, a conversation with Tony Mestres, and Q&A. We then turned to small group discussions where participant connected and explored these ideas further.

Learn more and read our new report here: https://transformfinance.org/vlb-lear...