Uniqodo presents, "What is a Promotion Experience (And Why Should You Care)?"

Описание: Navigate Digital hosted an event bringing together some of the brightest minds in the affiliate marketing industry with six insightful speakers who shared their knowledge and insight into how to 'make more for less'.

This is the full recording (with slides) of the presentation from Uniqodo / Simon Chuter titled, What On Earth Is Promotion Experience And Why Should You Care?

Summary:
Simon, the commercial director at Uniqodo, presented their promotion experience platform designed to help e-commerce brands. With a challenging economy and consumers being more cost-conscious, he emphasized the importance of targeting the right people at the right time with promotional campaigns. Uniqodo offers a promotion engine to build various promotions and an experience builder to create marketing experiences that inspire action.

The platform helps digital marketers save time and money by streamlining the process of setting up, managing, and deploying promotions. It also aims to make money by unlocking new partnerships and promotions.Uniqodo helps clients acquire, convert, engage, and retain customers through targeted promotional campaigns.

Some case studies shared by Simon include:

OVO Energy: Implemented a code field into specific sign-up flows, resulting in the ability to acquire new customers through targeted offers and a seamless online experience.
Sky: Enhanced underperforming customer journeys, increasing conversion rates by more than five times.
Beauty Bay: Implemented a bespoke promotional journey for early access, resulting in 87,000 new customers and a 23% revenue increase in promotion-related sales.
Avis: Implemented single-use unique codes to control promotions, increasing customer engagement and conversion rates by over 12%.
Simon concluded by emphasizing the potential impact of Uniqodo's promotion experience platform on acquiring, engaging, retaining, and converting customers.