RevLifter presents, "Stop Guessing, Strat Growing."

Описание: Navigate Digital hosted an event bringing together some of the brightest minds in the affiliate marketing industry with six insightful speakers who shared their knowledge and insight into how to 'make more for less'.

This is the full recording (with slides) of the presentation from RevLifter / Pete James titled, "Stop Guessing and Start Growing".

Summary:
Pete James, Global Commercial Director, discussed three key strategies to drive revenue for businesses during a presentation. He emphasised the importance of deploying offers intelligently and personalising them based on users' signals.

RevLifter, established in 2017, uses AI and expertise to optimise results, offering a managed service and a self-service intelligent offers platform. They have a plug-and-play implementation, with payment options such as commission or 60-day terms.

The three strategies discussed were reducing abandonment, driving growth, and managing inventory. This involves delivering the right offers to users at the right time, increasing conversions without denting profits, and nudging customers toward high-stock or high-margin products.

Pete highlighted the need for personalisation in offers, citing a Boston Consulting Group report that showed only 5% of total marketing spend goes to personalised offers. By shifting to personalised offers, businesses could see significant increases in return on investment.

To personalise offers, the company uses machine learning to assign a propensity score to users, indicating their likelihood to make a purchase. This allows for targeted offers to be shown only to users who need them. Additionally, the company utilises price and behavioural segmentation to further tailor offers to individual customers.

In conclusion, Pete emphasised the importance of using intelligent, personalised offers to drive revenue growth and maintain profitability in today's competitive retail environment.