Eight Sleep’s Journey from $0 to $500M! Alexandra Zatarain

Описание: Jane sits down with Alexandra Zatarain, the Co-Founder and VP of #brand and #marketing of Eight Sleep, to discuss her journey from leaving a steady job in New York at 24 to revolutionising sleep technology. Alexandra shares the challenges of building a brand from scratch, the importance of understanding your customer, and how Eight Sleep became a favourite among tech leaders like Mark Zuckerberg and Elon Musk. From practical steps to identify your target audience, this episode is packed with insights for aspiring #entrepreneurs. Tune in for a deep dive into the business of sleep innovation!

In this episode, we discuss:
0:00 Episode Highlights
0:42 Introduction to Alexandra Zatarain
1:23 The Pod Helps Women More Than Men
2:47 Why Sleep Didn’t Really Matter Before
4:07 Solving Sleep Problems and Creating a Sleep Fitness Company
5:27 A Fitted Sheet That Tracks Your Sleep
8:15 Leaving a Stable Job for Entrepreneurship
9:38 Not Understanding Your Customer Will Lead to Failure
13:48 Starting with Crowdfunding
17:13 How Y Combinator Helped Launch Eight Sleep
19:09 Development of the Pod
20:30 Building the Eight Sleep Brand
21:59 Repositioning the Brand
25:27 Identifying the Right Target Audience
27:14 Elon Musk and Mark Zuckerberg Uses the Pod
29:17 The Pod Can Help You Stop Snoring
30:28 Identifying and Nurturing Talent
31:58 Working with Your Partner
33:28 The Power of Networking
35:36 Help My Small Business: Hot Minute Hair
43:22 Two Truths and a Lie
45:26 Best Advice Ever Received

Follow Alexandra Zatarain:
  / alexzatarainj  

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