The Cost Game: Efficient Pricing
Автор: Boston Consulting Group
Загружено: 2024-04-12
Просмотров: 1069
Описание:
BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in "The Cost Game: Efficient Pricing." In this expert interview, Vila describes the Cost Game, how players can manage cost, what drives pricing, and examples of successful gameplay. To learn more about strategic pricing and the new book from BCG’s Pricing Practice, visit: https://on.bcg.com/452833X
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