Unconventional Ways To Be Found In The Search Engines with Nik Cree

Описание: This workshop shows you how Google actually displays results (and how people behave when they search), then walks you through simple, practical ways to get more of “you” showing up on page one without touching technical SEO.

https://ezyurl.co/bosio

What You’ll Learn:

How to benchmark your current Google presence using a simple “name search” test

Why your personal name often matters more than your business name

What Google shows before your website (ads, maps, snippets, “people also ask”)

How to use Google Business Profile updates to appear more often in search

How Google Images can drive clicks (and why image alt text matters)

Which profiles and platforms can boost your visibility quickly (social profiles, About.me, SlideShare, podcast directories, event platforms)

Why podcasts are a fast track to visibility (because the host promotes you)

How to make your details consistent so Google connects the dots (name, phone, address formatting)

How paid ads and organic presence work together in real life

Why It Matters:

People don’t just click your website anymore. They scan results, judge credibility in seconds, and decide whether you’re “real” based on what shows up around you. When your name search is packed with profiles, interviews, events, images, and trusted third-party mentions, you look established before you even speak to someone. That trust turns into more enquiries.

https://ezyurl.co/bosio

About the Speaker:

Nik Cree is the host of Business Owners Smashing It Online and the founder of SmashGo. He helps small business owners get found online and build simple systems that keep leads and follow-up moving, without getting stuck in the weeds of complicated tech.

Timestamps:

00:00 Why Google gives answers without sending traffic
01:05 Session overview: unconventional ways to be found
03:00 Workshop exercise: search your name and your business
05:08 Counting your listings and what it tells you
09:32 Why your personal name is a visibility asset
12:17 How Google results are laid out (ads, “people also ask”, maps, organic)
17:22 Using “people also ask” and snippets to understand intent
19:42 Google Business Profile and weekly updates
27:14 Why social profiles often dominate the top results
32:17 Google Images as an overlooked traffic source
39:08 Video results and why Facebook/YouTube matter
41:43 The easiest “extra listings” to add (About.me and other profiles)
45:10 Finding podcast guest opportunities and getting promoted by others
53:12 SlideShare and repurposing presentations for visibility
57:56 What to track and how to measure improvement over time
01:09:19 Prize draw and next steps

Want weekly tips that will help support and grow your business?
Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio