Google Ads vs Facebook Ads Navigating the Perfect Platform for Your Business Success!

Описание: If you’ve ever thrown money at ads and then stared at the results like, “Cool… so what did I just pay for?”, this session is for you. Jess Ricketts from JR Digital breaks down the real-world differences between Google Ads and Facebook (Meta) Ads — and more importantly, how to pick the right one based on how your customers actually buy.

What You’ll Learn:

The core difference between “high intent” leads (Google) and “discovery” leads (Facebook/Instagram)

When Google Search Ads make sense, and when they’ll chew your budget for fun

How Meta Ads targeting works (and why it’s changing thanks to privacy + AI)

Practical examples of what to advertise on each platform (services, events, ecommerce, niche industries)

What ad fatigue is, how to spot it, and when to refresh your creatives

The one question that tells you which platform you should prioritise: “How did you hear about us?”

Why It Matters:
Most small businesses don’t have an ad problem — they have a clarity and follow-up problem. Jess shows you how to match the platform to buyer behaviour, set realistic expectations around costs and conversions, and make sure your website + tracking + enquiry handling are ready before you spend a cent. Because the best ad in the world can’t save a slow website and a forgotten follow-up.


About the Speaker:
Jessica Ricketts is the founder of JR Digital, a paid advertising agency specialising in Google Ads and Meta Ads for service-based businesses and ecommerce. She also helps businesses set up campaigns with training and mentoring so they can confidently manage ads in-house.

Timestamps"

00:00 – What Google Search Ads are (and why intent matters)

01:05 – Meet Jess Ricketts and what JR Digital does

07:05 – Google Ads vs SEO (and why paid can outrank organic)

10:20 – Google targeting basics: location, demographics, devices, keywords

13:10 – Keyword research using Google Keyword Planner

15:37 – Google ad types: Search, Display, YouTube, Shopping

19:32 – Meta Ads basics: where they show and how you pay

23:01 – Meta targeting: interests, behaviours, custom audiences, lookalikes

26:30 – Meta ad formats and why creative matters

31:41 – Key differences: intent, cost, targeting, creative, ad fatigue

37:11 – Case studies: niche service on Google, event promo on Meta, allied health using both

40:57 – How to choose the right platform using real enquiry data

42:42 – Website, tracking, and follow-up: the things that make ads work

45:32 – Optimisation timing: why constant tinkering wrecks results