How to Build a Agency in 2024 [FULL GUIDE]

Описание: Apply To Join Agency U 👉: http://offer.agencyu.co/application-y...

Yo - I’m Austin Schneider and I’m the co-founder of Agency U.

We help agencies go from operators to orchestrators, from hustlers to CEO’s, using a clearly defined roadmap that we used to scale to 200k/mo.

We’re on a mission to help agencies scale, without burning out, creating a job for themselves or hating their business. We do this through high accountability, 1:1’s (because that’s what actually works), modules, community and unmatched support.

Here’s how I got here:

16 yrs old: Got evicted from our apartment and my brother was addicted to drugs.
17 yrs old: Thought I was going to work construction or become a police officer (seeking comfort).
19 yrs old: Worked 2 jobs while paying for school.
20 yrs old: Met my first mentor who also had a similar story to me, YET founded $400M+ company. He told me “I think you’re capable of more than you think you are.” This opened my eyes.
21 yrs old: Started my first 100% commission sales job, made 6 figures first year.
24 yrs old: Quit job to start in real estate. Lived in a friends spare room.
25 yrs old: Scaled real estate business to multiple 6 figures through social media.
26 yrs old: People kept asking me for help, so I did. This is where my agency journey started.
27 yrs old: Quit real estate, but was a bogged down glorified freelancer. Broke up with girlfriend, wasn’t present.
28 yrs old: Got mentor and built a solid offer, sales system and fulfillment system. We doubled our agency.
29 yrs old: Hit our first seven figures and got a studio in the middle of a pandemic.
30 yrs old: We doubled our agency, worked with 100+ clients, consistently hit 6 figures per month, doubled our studio space and worked with billion dollar brands.
31 yrs old: Hired a CEO at Agency and launched Agency U with co-founder in hopes to replicate these systems inside of other agencies.

Today: We’ve helped over 200 agencies build their agency like a business through 1:1’s, high accountability, copy and paste sales and fulfillment systems and done for you implementation that’s been battle tested with millions of dollars of fulfillment.

Outside of work, I’m also passionate about endurance sports (Ultra running, Ironman, cycling), spending time with my wife and staying active in San Diego.

Pumped to meet you and thanks for consuming ✊

0:00 – Why Video Agencies Are Exploding in 2024
0:24 – Step 1: Choose Your Niche and Offer
0:48 – Why Serving Everyone Is a Mistake
1:15 – Identifying Client Pain Points
1:41 – Defining Desired Outcomes
2:09 – Designing a High-Value Offer
2:33 – Stacking More Value Into Your Offer
3:01 – Creating Scalable Service Tiers
3:29 – Productizing Your Service
3:57 – Breaking Down Fulfillment Costs
4:22 – Calculating Profit Margins
5:01 – Why Agencies Must Productize Services
5:25 – Step 2: Building a Predictable Sales Funnel
5:50 – The Authority Funnel Strategy
6:12 – Creating the Follow Ad
6:37 – Creating the Carousel Ad
7:25 – Writing the Call-to-Action
7:55 – Retargeting Potential Clients
8:19 – Converting Instagram Followers Into Calls
9:08 – Step 3: Creating a Sales Process
9:35 – Pre-Call Automation and Video Sales Letter
9:57 – The Sales Call Framework
10:20 – Objection Handling and Closing
10:42 – CRM Follow-Up Systems
11:05 – Step 4: Building Systems and Processes
11:29 – Productizing Your Fulfillment Workflow
11:52 – Creating SOPs With Loom
12:15 – Delegating the Process to a Team
12:40 – Step 5: Hiring Your Team
13:04 – Writing Job Descriptions and KPIs
13:25 – Creating the Job Posting
13:52 – The Talent Acquisition Funnel
14:16 – Test Projects and Hiring Process
14:35 – Step 6: Building Your Personal Brand
14:58 – Becoming a Client of Your Own Service
15:21 – Final Thoughts on Scaling a Video Agency


DISCLAIMER:

I make YouTube videos to make money. There are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with agencies through value and experience. And if they’re awesome and see the value and need help - we work together.