The Only Agency Guide You'll Ever Need
Автор: Austin Schneider
Загружено: 2024-02-14
Просмотров: 5553
Описание:
Apply To Join Agency U 👉: http://offer.agencyu.co/application-y...
Yo - I’m Austin Schneider and I’m the co-founder of Agency U.
We help agencies go from operators to orchestrators, from hustlers to CEO’s, using a clearly defined roadmap that we used to scale to 200k/mo.
We’re on a mission to help agencies scale, without burning out, creating a job for themselves or hating their business. We do this through high accountability, 1:1’s (because that’s what actually works), modules, community and unmatched support.
Here’s how I got here:
16 yrs old: Got evicted from our apartment and my brother was addicted to drugs.
17 yrs old: Thought I was going to work construction or become a police officer (seeking comfort).
19 yrs old: Worked 2 jobs while paying for school.
20 yrs old: Met my first mentor who also had a similar story to me, YET founded $400M+ company. He told me “I think you’re capable of more than you think you are.” This opened my eyes.
21 yrs old: Started my first 100% commission sales job, made 6 figures first year.
24 yrs old: Quit job to start in real estate. Lived in a friends spare room.
25 yrs old: Scaled real estate business to multiple 6 figures through social media.
26 yrs old: People kept asking me for help, so I did. This is where my agency journey started.
27 yrs old: Quit real estate, but was a bogged down glorified freelancer. Broke up with girlfriend, wasn’t present.
28 yrs old: Got mentor and built a solid offer, sales system and fulfillment system. We doubled our agency.
29 yrs old: Hit our first seven figures and got a studio in the middle of a pandemic.
30 yrs old: We doubled our agency, worked with 100+ clients, consistently hit 6 figures per month, doubled our studio space and worked with billion dollar brands.
31 yrs old: Hired a CEO at Agency and launched Agency U with co-founder in hopes to replicate these systems inside of other agencies.
Today: We’ve helped over 200 agencies build their agency like a business through 1:1’s, high accountability, copy and paste sales and fulfillment systems and done for you implementation that’s been battle tested with millions of dollars of fulfillment.
Outside of work, I’m also passionate about endurance sports (Ultra running, Ironman, cycling), spending time with my wife and staying active in San Diego.
Pumped to meet you and thanks for consuming ✊
0:00 – From $0 to $200K/Month Agency Protocol
0:25 – The Freelancer Trap Most Agencies Fall Into
0:52 – Why Being a Generalist Kills Your Growth
1:19 – Step 1: Build a Scalable Offer
1:42 – Choosing the Right Client Avatar
2:07 – Identifying Client Pain Points
2:28 – Defining Desired Outcomes
2:50 – Turning Pain → Outcome Into Your Offer
3:13 – Structuring Your Offer Tiers
3:36 – The Creative Partner Model Explained
4:00 – Mapping Your Fulfillment Workflow
4:22 – Calculating Cost of Goods Sold
4:46 – Building Profit Margins Into Your Offer
5:13 – Step 2: Predictable Client Acquisition
5:39 – The Authority Funnel Strategy
6:03 – Building Your Agency Brand on Social Media
6:25 – Why Being “Most Known” Wins
6:46 – Creating Your Monthly Content Plan
7:08 – Overcoming Fear of Posting Content
7:30 – Running Instagram Ads to Attract Clients
7:52 – Creating the Carousel Ad
8:12 – Creating the Follow Traffic Ad
8:48 – Retargeting Your Ideal Clients
9:11 – Budget Allocation for Ads
9:33 – Appointment Setting in DMs
9:54 – Qualifying Prospects and Finding the Gap
10:12 – Turning Followers Into Sales Calls
10:34 – Step 3: Closing Deals With a Sales System
10:54 – Pre-Call Sales Automation
11:16 – The Sales Call Framework
11:37 – Handling Objections and Closing
11:56 – Follow-Up Systems and CRM Automation
12:18 – Step 4: Systems and Processes
12:37 – The Key Systems Every Agency Needs
12:57 – Building a Productized Fulfillment Process
13:20 – Creating SOPs With Loom
13:42 – Delegating Work to the Team
14:02 – Step 5: Hiring and Talent Acquisition
14:23 – The Start/Stop CEO Exercise
14:43 – Writing Job Descriptions and KPIs
15:06 – Creating the Job Posting
15:27 – Screening Candidates With Intake Forms
15:50 – Interviewing and Test Work
16:12 – The 30-Day Trial Hiring Method
16:33 – Why Leadership Determines Team Quality
16:55 – Final Advice on Scaling an Agency
DISCLAIMER:
I make YouTube videos to make money. There are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with agencies through value and experience. And if they’re awesome and see the value and need help - we work together.
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