Why 99% of products fail
Автор: Gearside
Загружено: 2025-06-03
Просмотров: 6326
Описание:
I made the worst product of all time: custom pet swimwear. It went viral, made $100K on Kickstarter… and was a total nightmare. But it taught me the 3 Great Filters every product idea must pass: Unit Economics, Market, and Moat. Whether you’re building a billion-dollar SaaS or selling poke bowls, this is the playbook. Learn from my mistakes — and steal the framework.
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Chapters:
0:00 Intro
1:20 The 3 Great Filters
2:10 How a product can change your life
2:48 Filter 1: Unit Economics
3:03 Margin
5:30 Dollar Density
8:10 Recurring Revenue: the holy grail
9:40 Filter 2: Market
10:00 Your competition
11:40 Willingness to pay
12:41 Market size
14:45 Tailwinds
15:39 Brand premium
16:50 Filter 3: Moat
17:00 Intellectual property
19:18 Operational complexity
20:50 Distribution
21:40 Network effects and data moats
23:00 Truth about moats
23:24 Don’t wait for perfect
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