Sustainable Sales Strategies Every Exec Should Know
Автор: TheInquisitor Podcast with Marcus Cauchi
Загружено: 2026-01-07
Просмотров: 23
Описание:
Stop chasing leads that cost more than they deliver. In this episode, Ken Ward shares how modern sales is about decision facilitation, radical transparency, and building trust that lasts. Learn why saying no to the wrong customers, removing friction, and prioritising buyer safety leads to sustainable growth.
0:00 Intro
3:12 Sales as Decision Facilitation
3:53 The Cost of the Fresh Meat Model
7:21 Rule 1: Radical Integrity
9:56 Retention Beats New Logo Chasing
14:39 Know Your Anti-ICP
20:55 Removing Buyer Risk
25:36 Glass Walls Build Executive Trust
27:32 Rule 4: Buyer Safety First
37:01 Self-Awareness Drives Performance
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