How to keep your brand relevant in the era of AI search

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For years, marketers built sites for Google. Today, your most important visitor isn’t a human. It’s an AI crawler.

So, have you noticed your website traffic slipping, and you’re not sure why?

Chris Andrew, CEO and co-founder of Scrunch AI, breaks down the seismic shift happening in search.

The world is moving from links to answers, and that changes everything about how customers discover and trust brands. Whether you’re in B2B or B2C, the new customer journey starts in ChatGPT, Gemini, Perplexity, or other AI-powered search tools, often before anyone lands on your site.

In this session, you’ll learn:
→ Why browsing is being outsourced to AI
→ How large language models interpret (or ignore) your content
→ What it means for SEO, traffic, and conversions
→ Practical steps to monitor, adapt, and stay visible in AI search

#seo #futureofsearch #aisearch
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