Breaking down barriers to wealth-building business

Описание: Having a business plan means entrepreneurs have a strategy to grow. In Wells Fargo HOPE Inside centers, small business coaches are helping aspiring and existing business owners achieve their goals. Learn more at
https://stories.wf.com/your-business/...

Transcript:

[Video overview: India Callahan-Igbokidi, owner of I S Cal Apparel; Raymond Haines, an Operation HOPE small business coach; and Shatoya Wallace, Wells Fargo branch manager talk about support provided by HOPE Inside centers.]
[MUSIC]
[India Callahan-Igbokidi, Owner, I S Cal Apparel, LLC]
Since I was a kid, all I've ever focused on was art.
Eventually I started drawing clothes and shoes, and that just opened up a door of opportunity and imagination for me.
[Raymond Haines, HOPE Inside Coach, Operation HOPE]
Operation HOPE small business coaches empower the community by helping entrepreneurs create business plans, strategize their futures, and also developing new ideas.
[Shatoya Wallace, Branch Manager, Wells Fargo]
Customers are appreciative of Wells Fargo's investment in financial education through HOPE Inside.
They aren't learning this in schools. They aren't having these conversations in their households.
We’re able to help them by having these conversations in person, understand what's on their mind, and how we can help.
[Callahan-Igbokidi]
I S CAL stands for imaginative souls curious about life. It's an abbreviation of my name.
So my full name India Simone Callahan. But it's also made to represent basically the weird, the different, those who stand out.
We create streetwear. We have our basic casual streetwear and our luxury streetwear pieces.
We also have accessories that we're building on and trying to expand.
[Haines]
When India came to me, it was important for us to create strategy, to work on her e-commerce, to have brand development conversations, and then also to have conversations about access to funding.
[Callahan-Igbokidi]
Raymond has been able to help me with really streamlining and focusing my ideas.
He's also helped me build out a beautiful business plan that I can utilize to get funding for my business, which has been our biggest barrier over the past eight years since we've actually opened.
He's also helped me network and connect with other people, which has been really, really great.
[Haines]
People hear Wells Fargo, and they know that this is a reputable bank that's available across the country.
And I think that having us as small business experts inside of the Wells Fargo offices is an additional resource that Wells Fargo is providing to the community.
[Wallace]
Customers are really excited about the knowledge that they're getting, things that they didn't know coming from a professional that has their best interest in mind and at heart.
[Callahan-Igbokidi]
I believe the future holds I S CAL being the staple print for futuristic fashion.
Just really giving us the opportunity to spread our wings, basically becoming a household name.
[Haines]
All I see for India is expansion, having her be a staple of the community. I think that that's kind of where it's headed right now.
[Callahan-Igbokidi]
That's why I wanted to build my business, just to not only create generational wealth for myself and for my family, but for the next generation.
[On-screen text]
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