How to Market Listings to Generate Buyers & Sellers

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In this comprehensive training session, Scott Pierce from Listings-to-Leads walks viewers through effective strategies for marketing real estate listings, particularly focusing on open houses. Scott emphasizes the importance of leveraging various marketing tools, including Facebook ads, social media posts, emails, nearby homeowner letters, and circle prospecting to maximize engagement and generate leads. The session also covers practical tips such as preparing an open house, utilizing sign-in forms and flyers, and engaging the seller’s sphere of influence. Scott provides insights into using AI text follow-up, creating Instagram stories with polls, and running targeted database campaigns to boost visibility and attract potential buyers and sellers. Ideal for both new and experienced agents looking to refine their real estate marketing tactics.

00:00 Welcome and Introduction
00:25 Setting Up for Success: Links and Resources
01:45 Engaging with Participants
05:15 Creating Effective Marketing Funnels
07:46 Open House Marketing Strategies
15:10 Utilizing Listings-to-Leads Tools
27:23 Advanced Lead Generation Techniques
36:54 Scheduling and Posting on Instagram
37:27 Instagram Stories with Links and Polls
37:54 Five-Day Campaign for Listings
38:51 Utilizing PDF Guides in Social Media
41:15 Sharing on Social Media and Email
42:29 Engaging Seller's Sphere of Influence
46:08 Nearby Homeowner Letters and Door Knocking
51:35 Circle Prospecting and Database Calls
57:31 Short Form Video Scripts
59:04 Yard Signs and Open House Sign-In Forms
01:05:44 Final Q&A and Resources