How to Turn Open Houses into Listings, Buyers & Closings!

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Join Scott Pierce from Listings-to-Leads as he dives into effective strategies for leveraging open houses to gain both listings and buyers. Whether it's your own listing or one you've borrowed, Scott offers comprehensive guidance on creating an engaging open house experience, from pre-marketing tactics to follow-up techniques. Learn how to use social media, e-flyers, video scripts, and more to maximize attendance and generate quality leads. Scott also shares valuable tips on door-knocking, circle prospecting, and utilizing CRM tools, making this a must-watch for real estate professionals looking to boost their open house success.

00:00 Introduction to Open House Strategies
00:45 Preparing for the Open House
03:30 Engaging with Neighbors and Homeowners
06:43 Utilizing Social Media and Marketing Tools
15:52 Creating Effective Facebook Ads
26:01 Leveraging Seller's Social Media
35:06 Success Stories and Strategies
36:45 Effective Use of Postcards and Door Hangers
38:11 Circle Prospecting Scripts
41:05 Maximizing Your CRM
48:37 Creating Engaging Short Form Videos
50:29 Customizing Listing Flyers and Sign Riders
53:08 Open House Sign-In Forms and Follow-Up
01:00:31 Final Tips and Q&A